Posts Tagged ‘cater’

Mind-reading Technology

Sometimes I wonder if technology is advancing too much. It caters to our needs, but sometimes gets a little too personal.

For instance, gmail shows ads that relate to you, based on key words in your emails. Facebook picks through your profile, posts and friend list to show targeted ads and suggest friends.

But sometimes it feels like they’re doing more than that… that they’re reading my mind. I got a Facebook friend suggestion for an obscure friend that I do, indeed, know. However, we didn’t have any friends in common, and we were not part of any shared network. In fact, there wasn’t much on his profile at all.  How did Facebook know?

On occasion gmail has also given me ads relating to an interest or something I was just thinking about, and yet nowhere in my inbox is there anything indicating it. Again, how do they know?

Keep your eyes open.

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